Rocket Lab's Move No One Is Talking About—Could It Beat SpaceX?

Before we dive in, don’t miss the insider scoop at the bottom—hear a bold take on why this week’s SpaceX mission is a game-changer for space marketing and business. You’ll want to scroll down to get the full hot take!

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This Week’s Next-Gen Newsflash

🛰️Rocket Lab's Next Big Move: Launching 5 IoT Satellites on September 18

💸Earth Is About to Get a “Second Moon” – But Don’t Blink, You Might Miss It!

Rocket Lab's Next Big Move: Launching 5 IoT Satellites on September 18

Missed the action? No worries! Rocket Lab successfully launched five 'Internet of Things' (IoT) satellites yesterday, and here's why it's a big deal.

A Rocket Lab Electron rocket successfully launched the second of two cubesats for NASA's PREFIRE climate mission from New Zealand on June 4, 2024. (Image credit: Rocket Lab via X)

On September 18, Rocket Lab's Electron rocket took off from New Zealand, sending five satellites into orbit for Kinéis, a French technology company at the forefront of IoT innovation. The launch livestream kicked off 30 minutes before liftoff, allowing space enthusiasts to witness another milestone in real-time.

This launch is the second of five planned missions for Kinéis, whose IoT technology powers everything from live-tracking shipping containers to updating the contents of your fridge. While weather or technical delays could have pushed the launch back, Rocket Lab executed it perfectly within their 14-day launch window, keeping everything on schedule.

The mission, called “Kinéis Killed the RadIOT Star,” follows the June 20 launch of five other satellites under the equally clever title “No Time Toulouse.” The full constellation, once complete, will consist of 25 satellites capable of connecting objects worldwide and delivering crucial data for various industries. Major backers like the French space agency CNES show how serious this venture is.

Rocket Lab, a rising force in the space industry, continues to deliver groundbreaking flexibility to small satellite companies. While their Electron rocket may be smaller than the SpaceX Falcon 9, their 'kick stage' technology allows them to make orbital adjustments mid-flight—a huge advantage for specific satellite deployments.

If you missed the live event, it’s still worth checking out the replay to see how Rocket Lab is revolutionizing space access for small satellites. Stay tuned for more exciting launches as Rocket Lab pushes the boundaries of space technology.

Earth Is About to Get a “Second Moon” – But Don’t Blink, You Might Miss It!

This month, Earth is getting a temporary second moon. Yes, you heard that right—a second moon! But before you get too excited, it’s not sticking around for long.

An illustration depicts Earth temporarily capturing 2024 PT as a mini-moon, while its long-standing lunar companion observes from afar. (Image credit: Robert Lea (created with Canva))

The asteroid, called 2024 PT5, will be caught in Earth’s gravitational pull, turning it into a mini-moon for just two months before it’s flung back into space. So if you’re hoping for another moon to gaze at during your nightly skywatch, keep your expectations in check. This mini-moon is more like a quick visitor than a permanent resident.

Unlike our tried-and-true moon, which has been hanging out for about 4 billion years, 2024 PT5 will come and go in a flash. In fact, it won’t even complete a full orbit around Earth! Think of it as a “window shopper” passing by—looking, not staying.

So, how did scientists figure all this out? A team of experts who specialize in these rare “mini-moon events” spotted something interesting about 2024 PT5 as they monitored newly discovered space objects. Turns out, this little guy is part of the Arjuna asteroid belt—a group of space rocks that follow Earth’s orbit around the sun. That means they hang around at an average distance of about 93 million miles from the sun, just like Earth. Close neighbors, right?

Here’s the fascinating part: for an asteroid like 2024 PT5 to become a mini-moon, it has to approach Earth pretty closely—about 2.8 million miles away—and do so at a relatively slow speed of 2,200 miles per hour. Under these precise conditions, the asteroid gets “captured” by Earth’s gravity and becomes a temporary moon. But don’t get too comfortable—these mini-moons aren’t here for the long haul.

There are two types of mini-moon events. First, there are the long-term guests—asteroids that stick around for a year or more, completing a full orbit. These are rare, only happening once every 10 or 20 years. Then there are the short-term visitors, like 2024 PT5. These events only last a few weeks or months, and they happen fairly often—about every decade or so.

And what happens when this mini-moon’s brief visit is over? Well, thanks to gravitational disturbances from the sun, 2024 PT5 will be ejected from Earth’s grasp and return to orbiting the sun, back in the Arjuna asteroid belt. No fanfare, no big goodbye.

Now, if you were hoping to spot this mini-moon with your telescope, here’s the bad news: unless you’ve got some seriously advanced equipment, you’re out of luck. 2024 PT5 is just too small and dim to be visible to the average skywatcher. Even typical amateur telescopes won’t cut it. You’d need a telescope with a diameter of at least 30 inches plus a special detector to catch a glimpse.

But don’t worry—the pros have got it covered. Scientists will be using powerful telescopes to study 2024 PT5 while it’s here, gathering data to better understand its nature. So while you might not see it yourself, rest assured that the science community is paying close attention.

New Worlds isn’t just another event. 
It’s the launchpad for the boldest ideas in the universe—and you can be there to witness it all.

Why You Can’t Miss This:

👉 Limited Tickets—We’re keeping this intimate for a reason. Real conversations happen in smaller groups. This way, you’re not just a face in the crowd—you’re someone who actually gets to connect with the people driving the future of space exploration.

👉 Your Free Ticket to the Space Cowboy Ball—Not just any party. The most talked-about celebration in the galaxy. Costumes, celebrities, and one unforgettable night that you won’t want to miss.

👉 Networking Like Never Before—This isn’t a business card exchange. This is the place where partnerships are born, visions take flight, and you become part of something much bigger. Be there when it happens.

The future of space exploration starts here. But here’s the thingwill you be there?

Don’t sit on the sidelines. Be part of the story.

Space Marketing & Ads Expert Jonathan Stroud

🔥 Hot Take: Rocket Lab is Outpacing SpaceX in a Market No One is Watching

Everyone’s obsessed with SpaceX, but here’s the truth: Rocket Lab is quietly taking over a market that no one else seems to care about—and that’s where the real money is.

Sure, SpaceX is flashy with its massive rockets and commercial spacewalks, but Rocket Lab is cornering the small satellite market, and that’s where the future of space business lies.

Here's the kicker: In the new space economy, it's not just about who can get to Mars or the moon; it’s about who can get your business into space efficiently. 

With their nimble Electron rocket and precise orbital capabilities, Rocket Lab is becoming the go-to provider for IoT, climate research, and small data satellites—industries that will fuel the next wave of space commercialization.

The big players are distracted by space tourism and moon missions, but Rocket Lab is quietly dominating the market that will drive long-term profits.

Entrepreneurs, take note: this is the future of space business, and if you’re not watching Rocket Lab, you’re missing out.

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