The scariest statistic in the world

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Launchpad Newsletter
July 30, 2024

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Breaking Down the Business of Space for People on Earth

Welcome to the Launchpad Newsletter, your top source for political, economic, and social developments in the New Space Economy, built by real entrepreneurs shaping it.

Ready-for-launch into the insights of the most impactful industry of the 21st Century.

This Week’s Next-Gen Newsflash

🚀 South Korea steps up its game with a new space agency, to stay competitive with neighbors China and Japan

🛰️ Amazon steps into the satellite game with a special NASA demonstration

💸 Citing budget issues, NASA has canceled a highly anticipated lunar rover

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Today’s Subject of Space: Why Don’t Kids Want to be Astronauts Anymore?

Being an astronaut has equated to being a hero from start. So why don’t kids care anymore?

In the early days of the Space Age, in both America and the Soviet Union, all of them were recruited from the military. These men and women were war heroes, veterans of the Second World War and pioneers into new frontiers never before explored by humans. 

That powerful foundation shaped their public perception, and even as civilian scientists joined their ranks, the standards never dropped. To be an astronaut is to be among the select few judged and chosen to be worthy of leaving the planet itself.

So why don’t kids care, according to several eyebrow-raising studies? After all, we’re not talking about teenagers or young adults here, who have branched into different interests and lives, or tempered expectations on their goals. We’re talking about starry-eyed, curious grade school-aged kids here. Kids who are supposed to have a fascination with exploration and science and heroes. Could it truly all just be about money, or fame, which social media stars seem to have no end of?

Uploaded to Statista, it says that in the United States and the United Kingdom, children are three times more likely to want to be a social media influencer than an astronaut. In China, the opposite is true, with more than half of 8 to 12-year-olds saying that they would most prefer to become an astronaut when they grow up and only 18 percent an influencer. 

It’s no secret that the education system in China places a high emphasis on the value of science and space exploration. While still valued traits in the West, the glamorization and unfiltered exposure to social media is much more profound than in China, where heavy restrictions limit people’s online activities. In China, TikTok’s algorithm is designed to promote science and education, while everywhere else, you get, well…..you get TikTok.

And yet with the most popular influencers reaching insane levels of wealth and notoriety, it’s not difficult to see why people would want a similar lifestyle.

Evidently, it’s not as clear cut as it seems, and dialogue is needed to explore the subjects of purpose and merit, and help us all learn more about status, mission, and human nature.

State of the New Space Economy

  • NASA invests $93.5 million into America’s most promising space technology startups and think tanks through its coveted SBIR program

  • By 2035, over 60% of economic demand for space goods and services will be driven by supply chain and transportation, leaving the remaining 40% for a thriving in-space economy of manufacturing, research, and tourism.

Top Space Creators to Follow in 2024

📸 Instagram: All Around Science (442k followers)

👔 LinkedIn: G. Pettit (11k followers)

✖️ X: Curiosity Rover (4.2m followers)

📽️ TikTok: AstroKobi (2.7m followers)

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